AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on iOS in Turkey: Q2 2025 Performance
Explore the performance of the top 5 consumer finance apps on iOS in Turkey during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the consumer finance app market on iOS in Turkey showcased varied performances among the top contenders. Here's a detailed look at the top 5 applications.
Income Expense Planner Paytodo from Mehmet Uzel experienced a significant dip in weekly downloads after an initial peak of 5.5K at the start of April, bottoming out around 67 by mid-June. Revenue followed a similar trend, starting at $1.2K, peaking at nearly $2K, and then declining to stabilize around $400 by the end of the quarter.
Splitwise maintained a steady increase in both revenue and downloads throughout the quarter. Weekly revenue culminated at approximately $567 by the end of June, while downloads saw a high of over 1K in early June. Active users fluctuated slightly but remained strong, reaching nearly 9.8K by the quarter's end.
YNAB saw relatively low activity with weekly downloads rarely exceeding double digits. Revenue remained consistent, hovering around $125, with a slight increase to $203 mid-June. Active users showed minor fluctuations, maintaining around 20-30 users weekly.
Money Manager (Remove Ads) by Realbyte Inc. had a consistent revenue stream, peaking at $170 in early June. However, it did not register any downloads throughout the quarter, and active users stayed minimal at about 2.
Lastly, Money Pro: Personal Finance AR from iBear LLC showed sporadic revenue spikes, reaching $205 at the end of June, despite negligible download activity.
These insights, based on Sensor Tower data, highlight the dynamic nature of the consumer finance app market in Turkey. For more detailed analytics, visit Sensor Tower.
